After its appearance at the C&I Expo in Melbourne, Adverto will continue its promotional tour by attending the Auckland Expo in November for the third time.

This marks another milestone for the company as it seeks to expand its footprint across the Australasian market.

Adverto has already been in deep discussions with petroleum heavy weights in New Zealand and November presents an opportunity to reinforce the offering.

“New Zealand presents a fantastic opportunity for us to introduce our products to a broader audience,” Brendan McCurdy, General Manager at Adverto, said. “We’re excited to demonstrate how our digital displays can benefit business bottom line in both countries.”

Adverto General Manager, Brendan McCurdy

As Adverto continues to innovate and lead the charge in the digital display industry, their products are more than just displays – they are powerful tools for business to engage customers, boost revenue, and stay competitive in an increasingly digital world.

Be sure to visit Adverto at the C&I Expo in Auckland to explore the future of digital out-of-home advertising.

In Auckland you will find them at booth 15.

With Australia’s petrol station forecourts still relying on outdated pump displays, Adverto aims to showcase how its high-performing digital screens can unlock substantial, untapped revenue potential by engaging customers at the bowser.

Adverto, a leader in digital out-of-home (DOOH) advertising, is set to highlight its cutting-edge solutions at the upcoming Convenience & Impulse Expo (C&I Expo) in Melbourne on October 29th and 30th, followed by Auckland in November.

Despite the rise of digital displays in other sectors, bowser advertising remains a largely underexploited medium.

Adverto GEN 6 model located at APW Wentworthville

Adverto’s GEN6 digital displays are designed to change that, offering businesses a dynamic, durable, and visually engaging platform to promote in-store offers and third-party advertising while customers fill their tanks.

“Bowser advertising and revenue potential cannot be ignored anymore. The GEN6 technology we have developed needs to be utilised to increase the basket sale,” said Brendan McCurdy, General Manager of Adverto.

Adverto General Manager, Brendan McCurdy

These next generation displays represent years of research and development, ensuring reliability and high performance across various settings. Built for both indoor and outdoor environments, Adverto’s displays are vandal-proof, ultra-bright, and equipped to handle dynamic media playback, offering the perfect tool for businesses to enhance customer experience and maximise advertising impact.

Unlocking New Revenue Streams

The C&I Expo presents a prime opportunity for business to discover how Adverto’s technology can transform forecourts into key retail hubs. With companies like Viva Energy and BP Australia expanding their retail operations, there is an urgent need for forecourt displays that enhance customer engagement and provide a clear return on investment.

“Adverto has provided us with an easy way to engage customers while they fill up, promoting in-store offers and scheduling deals like morning coffee or car wash services,” said Bill Morcos, CEO of APW, one of Adverto’s clients.

Adverto GEN6 model located at APW Wentworthville

The displays have already demonstrated substantial increases in foot traffic and advertising revenue, making them a powerful asset for businesses looking to capitalize on every point of customer interaction.

By integrating advertising directly into the fuelling experience, Adverto’s displays offer business a unique chance to capture consumer attention during idle time.

This extends beyond commercial advertising to include public service messaging, as McCurdy explained: “Imagine filling your car and being reminded of the importance of driving safely or getting real-time updates about road conditions ahead. Our displays offer the perfect medium for both public service and commercial advertising.”

Why Now is the Time to Invest in Digital Displays

The DOOH industry is booming as business recognise the value of digital displays in boosting revenue and customer engagement. For the petroleum sector, in particular, this represents a significant opportunity, especially as major brands like Viva Energy, 7-Eleven Australia and BP pivot into fuel retail partnerships.

“Our clients are already seeing impressive returns on their investment, with marked increases in foot traffic and third-party advertising revenue,” said McCurdy.

“The versatility and durability of our products make them ideal for any business looking to improve customer engagement and capitalize on additional revenue streams.”

Adverto’s presence at the C&I Expo in Melbourne, followed by Auckland, is a chance for business to experience the potential of these digital displays firsthand. As digital displays shift from a luxury to a necessity, those willing to embrace this technology will be well-positioned to capture new revenue opportunities.

Visit Adverto at booth O6 in Melbourne and booth 15 in Auckland to learn more about how their innovative digital displays can revolutionize your business.