UPSCALING INNOVATION

UPSCALING INNOVATION

ADVERTO LAUNCHES 2021 DIGITAL MEDIA DISPLAYS

Melbourne, 24 August 2021- Adverto, a global leader in manufacturing digital media displays for petro-convenience retailers, today announced it will introduce its new Adverto AOM22 series, to be available in October 2021. An innovative offering, Adverto’s AOM22 media display will deliver superior touch screen functionality, stunning picture quality with crystal-clear sound.

The AOM22 series includes a dual 22-inch touch screen, 1500 nit brightness, IP65 rating and EMC certification. The new range with its premium sound and image components work together to deliver purchase ready consumers at the pump, vibrant and captivating advertising content that has proven to increase in-stores sales.

A trial at the Shell Baxter, Victoria, Australia of four AOM22 touch screen digital media displays has been underway, delivering exceptional uplifts in convenience store sales since its installation. During February 2021 Cadbury Medium Twirl Caramilk 39g saw an uplift of 300% when compared to January 2021 sales.

“The convenience store has also seen a 20% uplift in barista-made coffees and home-made pie sales as customers pre-order their food and beverages whilst refuelling, since we integrated the Adverto AOM22 touch screen series.” Says Wayne Tait, Owner of Shell Service Station, Baxter, Victoria, AUSTRALIA.

The launch of Adverto’s touch screen series has come at an opportune time, as Australian tourism sees a surge in domestic road travel as travel restrictions ease across the country and our international borders remaining closed for the unforeseeable future. 

 “The increase in domestic road travel is heartening, as Australian State and Territory tourism associations invests heavily in promoting road trip holidays. Our clients have shared site visitation numbers have increase, as have fuel and instore sales with those retailers who have Adverto products installed.” says Adverto Chairman, Vernon Brickman.  “We have also seen an increase in enquiries for our own products and services both domestically and internationally, as retailers prioritised the value of upselling convenience items and higher-grade fuel products to consumers whilst in a purchasing mind frame.” says Brickman. 

Adverto is Australian owned, operated and manufactures their products right here in Australia, exporting their branding internationally to a wide range of petroleum retailers. For more information on Adverto products and services, contact our friendly sales team on 1300 4ADVERTO (1300 413 837) or email sales@adverto.com.au