OOH Advertising Trends of 2025: Petrol Station Advertising Leads the Way
Out-of-home (OOH) advertising is undergoing a renaissance in 2025. The rise of digital technologies, data-driven insights, and consumer demand for personalised experiences are transforming how brands engage with audiences outside their homes. Among the key trends shaping this space, petrol station advertising stands out as a rapidly growing sector, leveraging its unique advantages to deliver unparalleled results. Here, we explore the top OOH advertising trends of 2025 and delve into why petrol station advertising is becoming a cornerstone of successful campaigns.
Trend 1: Digital OOH (DOOH) Dominance
Digital out-of-home (DOOH) advertising continues to surge in 2025, with brands investing heavily in digital screens and programmatic advertising. DOOH platforms enable dynamic, real-time updates that allow businesses to tailor their messaging based on time, location, and audience demographics. According to a recent report by PwC, global DOOH revenues are expected to grow by 10% annually through 2025, cementing its status as a key advertising channel.
Petrol stations are uniquely positioned to capitalise on this trend. High-quality digital displays at fuel pumps and convenience store entrances create opportunities for brands to engage with a diverse and captive audience. Adverto’s GEN6 digital screens, for instance, deliver ultra-bright, energy-efficient visuals that ensure maximum impact in high-traffic areas. Additionally, Adverto offers a range of large outdoor digital screens (tombstones), expanding the possibilities for impactful advertising in various environments.
Trend 2: Integration of AI and Data Analytics
Artificial intelligence (AI) and data analytics are revolutionising OOH advertising, enabling hyper-targeted campaigns. Brands are using location-based data to create personalised experiences, while AI algorithms optimise ad placements for maximum ROI.
Petrol station advertising benefits immensely from these innovations. By analysing traffic patterns and customer demographics, advertisers can deliver tailored content that resonates with specific audiences. For example, a car service company can target drivers during peak travel hours, while a coffee brand can promote its offerings in the early morning.
Trend 3: Sustainability in Advertising
As consumers prioritise eco-friendly practices, sustainability has become a central theme in OOH advertising. Digital screens are replacing traditional posters, reducing paper waste and lowering carbon footprints. Many companies are also adopting renewable energy solutions to power their displays.
Adverto is at the forefront of this shift, offering energy-efficient digital displays designed to minimise environmental impact. By choosing sustainable advertising options, brands can align with consumer values while maintaining high visibility.
Trend 4: Rise of Localised Advertising
Localised advertising is gaining traction as brands recognise the importance of connecting with communities. Petrol stations, often seen as neighbourhood hubs, are ideal venues for delivering hyper-local messages. This trend is particularly relevant for small and medium-sized enterprises (SMEs) looking to build brand loyalty within specific regions.
Trend 5: Interactive and Engaging Content
Interactive content is transforming OOH advertising, encouraging consumers to actively engage with brand messages. Touchscreens, QR codes, and augmented reality (AR) features are becoming standard elements in DOOH campaigns.
Petrol station advertising excels in this area by providing interactive experiences that entertain and inform customers. For instance, a petrol pump screen can display weather updates, traffic information, or promotional offers, keeping customers engaged while subtly reinforcing brand messaging.
NZ Bowsers with GEN6 displays
Why Petrol Station Advertising Is Growing
Petrol station advertising is experiencing unprecedented growth due to its ability to combine these trends into a single, effective platform. With millions of motorists visiting petrol stations daily, advertisers gain access to a highly diverse audience. Moreover, the repetitive nature of petrol station visits ensures strong brand recall.
A study by the Outdoor Media Association highlights that petrol station advertising delivers higher engagement rates compared to other OOH formats. This is largely attributed to its captive audience and strategic placement of digital screens. Adverto’s range of large digital outdoor screens (tombstones) further enhances these opportunities, providing versatile and impactful solutions for advertisers looking to make a lasting impression.
Conclusion
The OOH advertising trends of 2025 point to a future where digital innovation, sustainability, and personalised experiences take centre stage. Petrol station advertising exemplifies these trends, offering brands a unique platform to reach and engage audiences effectively. With advanced digital solutions like Adverto’s GEN6 screens and our range of outdoor digital tombstones, businesses can stay ahead of the curve and unlock new opportunities in the ever-evolving advertising landscape.
Are you ready to elevate your OOH advertising strategy? Contact Adverto today to learn how our cutting-edge solutions can drive results for your brand.