A New Era of Digital Out-of-Home Advertising

As Conveniences become more tech-savvy, business need to adapt their marketing and advertising strategies to capture attention in new, impactful ways. Adverto’s digital displays are equipped to provide exactly that.

With crystal-clear sound and picture quality, the displays can handle dynamic media playback and interactive applications, offering a multi-functional experience that is not only visually engaging but also informative. This capability opens the door for a broad range of applications – from promotional campaigns to safety education – all in one highly adaptable platform.

The GEN6 model, which will be on display at the C&I Expo in Melbourne at the end of October, represents the culmination of years of research and development aimed at creating the most reliable and versatile digital out-of-home device on the market.

It’s built for high performance, capable of operating seamlessly in both indoor and outdoor environments, while offering all the features businesses need to stand out in today’s competitive landscape.

Adverto GEN6 model located at APW Wentworthville

Why Now is the Time to Invest in Digital Displays

In some instances, outdoor signage can become a man-made landmark like the Coca Cola sign in King’s Cross Sydney.

The digital out-of-home (DOOH) industry is experiencing a renaissance in Australia, perhaps not on the scale of the Coca Cola sign but still a resurgence, as business recognise the potential of these displays to increase customer engagement and drive revenue.

The petroleum industry stands to gain significant value from the adoption of these technologies, especially as companies like Viva Energy and BP expand their retail portfolios and players like 7-Eleven Australia pivot into fuel in partnership with the major brands.

“”Bowser advertising and revenue potential cannot be ignored anymore. The GEN6 technology we have developed needs to be utilised to increase the basket sale,” Brendan McCurdy, General Manager of Adverto said. “Our clients are already seeing impressive returns on their investment, with marked increases in foot traffic and third-party advertising revenue.”

“The versatility and durability of our products make them ideal for any business looking to improve customer engagement and capitalise on additional revenue streams.”

In a rapidly changing retail environment, where customer experience and convenience are king, digital displays are no longer a luxury – they are a necessity.

For business looking to stay ahead of the curve, now is the time to explore the possibilities that digital displays can offer.

The upcoming C&I Expo in Melbourne is the perfect opportunity to get hands-on with Adverto’s latest solutions and see firsthand how they can transform your business.