Elevating Customer Engagement in Petrol Stations and Beyond
Petrol stations are evolving into key hubs for Convenience interaction, and Adverto’s digital displays are playing an instrumental role in that transformation. But what if they delivered more than commercial value and became a platform for education?
We aren’t talking about classroom-style education, that would be silly, what we are talking about is delivering key messaging to a captive audience?
“Imagine filling your car and being reminded of the importance of driving safely or getting real-time updates about road conditions ahead. Our displays offer the perfect medium for public service messaging as well as commercial advertising,” Brendan McCurdy, the General Manager of Adverto, explained.
Adverto General Manager, Brendan McCurdy
“Bowser advertising is largely untapped, and the current technology is outdated and highly costly. Our GEN6 displays provide the platform for education messaging on road safety – and can be delivered in key crash areas. Then there is driving condition updates around flooding or bushfires. There is even the potential to deliver water safety messaging.”
With major players like Viva Energy and BP Australia making moves in the retail space by acquiring convenience chains such as xConvenience and OTR, there’s an urgent need for forecourt displays to keep pace with the latest technological advances and differentiate customer experience and engagement but with a return-on-investment attached.
“By expanding the bowser platform, operators open a new advertising revenue source with education messaging,” McCurdy said.
Bill Morcos, Chief Executive Officer of APW, a client of Adverto, highlights the practical benefits of these digital displays: “Adverto has provided us with an easy way to engage with customers while they fill up, promoting in-store offers and scheduling deals like morning coffee or car wash services.”
Adverto GEN6 model located at APW Wentworthville
In fact, Adverto has already demonstrated significant increases in both in-store and third-party advertising revenue. For business, the displays not only create additional points of engagement but also provide a dynamic new platform for advertising and education at the pump.