Introducing the Enhanced GEN6 Bowser Display: Cutting-Edge Upgrades by Adverto

At Adverto, we are committed to continuously improving our products to ensure they deliver the best performance and customer experience.

Our relationship with this technology dates back to when we originally sold our designs and products to VMO around 12 years ago. They still use our GEN1 models today, but we’ve recently rolled out our latest GEN6 displays, which offer advanced features and flexibility, perfectly aligned with the needs of modern forecourts.

New GEN6 Pump mounted display and New Freestanding Display

 With a host of recent upgrades, the GEN6 now offers even more value, efficiency, and durability.

Adverto general manager, Brendan McCurdy, praised the research and development team lead by Sean Tobin, the National Operations Manager, for constantly working on improvements to the product.

“Bowser advertising and revenue potential cannot be ignored anymore,” he said. “With Australia’s petrol station forecourts still relying on outdated pump displays, Adverto aims to showcase how its high-performing digital screens can unlock substantial, untapped revenue potential by engaging customers at the bowser.”

“Sean and his team represent our commitment to continuous improvement, and they are delivering on that commitment.”

New GEN6 Display

Here’s a breakdown of the latest improvements and their benefits:

  • Cooler Running Temperature & Lower Power Consumption

The new design allows the GEN6 to operate at a cooler temperature while drawing less power, contributing to overall energy efficiency and reducing long-term operational costs.

  • Elimination of Active Cooling

With improved thermal management, we have removed the need for active cooling, resulting in fewer moving parts. This enhances the display’s longevity and reliability while simplifying maintenance.

  • Reduced Operating Noise

The removal of active cooling has also led to a reduction in operational noise, offering a quieter user experience—ideal for noise-sensitive environments like retail stations.

  • Weight Reduction

The GEN6 now weighs less than before, making it easier to handle during installation while maintaining its sturdy build, ensuring durability in demanding environments.

  • Upgraded Media Player: 2x Faster CPU and 3x Faster GPU Performance

The GEN6’s media player now boasts double the CPU performance and triple the GPU power, delivering smoother content playback and more responsive performance. It’s perfect for handling high-quality digital advertising with ease.

  • Enhanced Stereo Audio with Additional 25-Watt Speaker

We’ve upgraded the audio system by adding an extra 25-watt stereo speakers, bringing the total to 50 watts. This improvement delivers richer, clearer sound, enhancing the impact of advertising messages.

  • Improved Remote Management System

The updated remote management capabilities offer more efficient control and monitoring, making it easier to manage content, troubleshoot, and perform updates, all from a central location.

  • Upgraded Antennas for Better Connectivity

The GEN6 now comes with enhanced Wi-Fi 6 and optional 4G antennas, ensuring stronger, more reliable connections even in areas with challenging network conditions.

These upgrades not only improve the performance of the GEN6 bowser display but also make it a more cost-effective and user-friendly solution for digital signage at fuel stations. Made and assembled in Australia, the GEN6 continues to lead the industry with its robust design, now further enhanced to deliver superior performance.

Stay tuned for more innovations as we continue to push the boundaries of technology at Adverto.